In a tie-up with the Eng Wah group of cinemas, M1 has launched a Movie Ticketing service in the MiWorld portal that allows customers to book their tickets and choose the flexibility of paying by either credit card or cash.

Unlike the traditional voice-prompt telephone booking system, Movie Ticketing provides a visually rich and convenient on-line movie booking experience on the go - from selecting the movie to reading the review, watching the trailer and booking and paying for the tickets. To enjoy the service, M1 customers simply have to log on MiWorld Mobile on their mobile phones, select “Movies + Music” icon and click on the “Movies” link.

A S$1.00 booking fee will be levied for every successful transaction. For credit card booking, both the ticket price and the booking fee will be charged to the credit card. For cash booking, the ticket price will be paid over the cinema counter while the booking fee will be charged to the customer’s monthly M1 bill.

“This new service enhances the pre-movie experience of the M1 customer before he even steps into the cinema. By allowing him to purchase tickets after sampling and selecting the movie, it combines the key features of Internet and phone ticketing. It is a convenient and time efficient mobile solution that provides another ticketing option for our movie fans,” said P Subramaniam, M1’s Director of Sales & Marketing.

“We are very excited to be collaborating with M1. Singaporeans are extremely tech-savvy these days and already rely heavily on their mobile phones for a great number of conveniences. This service offers the customer easy and immediate access to the latest in movie entertainment right at his fingertips. We are proud to be the first cinema operator in Singapore to offer to our customers, a mobile Movie Ticketing service that allows the flexibility of payment via cash or credit card,” said Min-Yen Goh, Eng Wah’s Managing Director.

About MobileOne Ltd

M1, Singapore's most exciting and innovative mobile and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice and data communications, focusing on value, quality and customer service. More information on M1 is available at www.m1.com.sg

About Eng Wah Organization Limited

The Eng Wah Group, founded in the 1940s, is the first cinema operator listed on the mainboard of the Stock Exchange of Singapore (SGX). The Group is a leading film exhibitor and distributor with 29 strategically located cinema screen halls with a capacity of over 6,700 seats. The Group's leisure and lifestyle entertainment investments and services include the management of modern entertainment complexes that offer modern multiple screen halls, amusement arcades, restaurants and lifestyle retail stores. It is the first cinema operator in Singapore to launch the world’s first full 2K Digital Cinema in its cineplexes in May 2004. For more information, please visit www.ewcinemas.com.sg

Chua Swee Kiat
General Manager
Corporate Communications
MobileOne Ltd
Tel : (65) 6895 1060
HP : (65) 9689 4627
Fax : (65) 6899 3902
E-mail : chuask@m1.com.sg

Josephine Lee
Marketing & Communications Manager
Eng Wah Organization Ltd
Tel : (65) 6739 0121
E-mail : josephinelee@engwah.com.sg