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ENG WAH ("EW") GROUP - ITS FORESIGHT AND STRATEGY
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The
Eng Wah Film Operations
EW
operates 6 cinemas with 29 screen halls, all of which are strategically
located within the town centre of densely populated HDB estates, and
one, lucratively located in Singapore's largest commercial and retail
complex, at Suntec City.
In keeping with market trends, EW has also increased the number of
English movies being screened, and plans to further increase the number
of screenings and movie choices available to its patrons by continuously
searching for new sites to open more cineplexes both in Singapore
and in the region. |
Multi-Faceted
Entertainment Centres and Redevelopment
Recognising
the complementary nature of film operations and family entertainment,
EW has fortified its presence in the industry by embracing the
integrated entertainment concept.
In November 1994, Jubilee, in Ang Mo Kio, closed its doors for
redevelopment, and metamorphosed in 1996 as Jubilee Entertainment
Complex. This Miami-theme, four-storey building, has amongst
its facilities - a 4-screen hall cineplex, Star Studios amusement
arcade, and an array of lifestyle retail stores and fast food
restaurants.
Next came Toa Payoh theatre, which underwent redevelopment in
1996, and transformed as Toa Payoh Entertainment Centre, a modern
3-storey complex, which soft-launched in late November 1997. Designed
along the theme of a Hollywood movie studio set, the facilities
include a 5-screen hall cineplex, Star Studios amusement arcade,
lifestyle stores and numerous choices of East and West eateries.
In 1998, EW West Mall opened its doors to the residents at Bukit
Batok, who welcomed this elegantly designed, Hollywood-theme
cineplex. Situated within an ever-crowded shopping mall, the
6-screen hall cineplex is the neighbourhood's answer to recreation
indulgence.
Also in 1998, Marina theatres drew its curtains for the final
time to make way for a plush 5-screen hall cineplex at Suntec
City in the same year. With its spectacular, state-of-the-art
milieu, EW Suntec is today one of the finest cineplexes in town.
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Then in 2000, residents in Sembawang and its surrounding estates
woke up to a brand new multiplex at Sun Plaza, located just
next to the Sembawang MRT station. The opening of EW Sun Plaza
reflects the commitment of EW to bring movie entertainment closer
to patrons' homes. A joint venture between EW and Clareville
Investments Pte Ltd (the developer of Sun Plaza), the 6-screen,
high-tech cineplex boasts of amenities such as Director's Club
sofas and love seats.
In keeping up with EW's ambitions to intensify its presence
in Singapore, the opening of EW Sun Plaza will not be its last.
Mandarin, which has been closed in 1998, has received approval
for redevelopment into a 6-screen entertainment complex. It
is expected to arrive in style in year 2004. |
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